DATA DRIVEN PLATFORM ENGINEERED TO DESIGN A BETTER FOOD ECOSYSTEM
261 MADISON AVE
NEW YORK, NY 10016





A DATA-DRIVEN PLATFORM BUILT TO REINVENT HOW COMMUNITIES CONNECT TO FOOD. POWERED BY KUB, IT DESIGNS HEALTHIER, SMARTER, AND MORE SUSTAINABLE WAYS TO EAT, SHOP, AND LIVE—MAKING BETTER CHOICES ACCESSIBLE TO EVERYONE.

Platform

BUILT FOR BETTER.

AT THE CORE OF 4F IS AN INTELLIGENT INFRASTRUCTURE; KUB: A DEEP-LEARNING SYSTEM THAT POWERS PERSONALIZED EXPERIENCES, PRODUCT INNOVATION, AND STORE PERFORMANCE.

LEVERAGING MILLIONS OF DATA SIGNALS ACROSS CUSTOMERS, PRODUCTS, AND OPERATIONS, KUB OPERATES AT THE INTERSECTION OF ARTIFICIAL INTELLIGENCE, HUMAN BEHAVIOR, AND DESIGN LOGIC—TOGETHER, IT KNOWS YOU BETTER.

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Products

Beyond Grocery.
Designed for What’s Next.

MiShMaSh is reimagining the neighborhood market through intelligence, design, and access. Built on the KUB AI Platform, it learns every community’s rhythm—what people buy, when they shop, and how they live—to deliver smarter, more personal experiences both online and in-store. We apply the fast-casual strategy to grocery: compact, efficient stores powered by automation, private label innovation, and a reward system that makes healthier, higher-quality products more affordable. For customers, it’s better living made simple. For investors, it’s a scalable platform ready to redefine grocery economics from the ground up.

SOCIALLY INTEGRATED AND TECH-FORWARD FAST CASUAL RESTAURANT


4food was the first socially networked quick service restaurant company with a mission to
DE-JUNK FAST FOOD™ by bringing fast, fresh, delicious, and nutritious foods, made of local produce purchased at fair-prices, to people all ages, lifestyles, and ethnicities.
4food utilized KNOWS U BETTER profile and recommendation engine allowing for smart, personalized recommendations enabling registered 4food guests to consume based on their unique nutrition and lifestyle goals,  create their own custom creations, and market them to friends and applicable guests.

Team

LED BY A TEAM OF TECHNOLOGY, DESIGN, AND HOSPITALITY EXPERTS DEDICATED TO RESHAPING THE FUTURE OF FOOD AND RESTAURANT TECHNOLOGY THROUGH THE CONTINUAL DEVELOPMENT OF THE 4F PLATFORM

MICHAEL SHUMAN

Co-Founder

MICHAEL IS THE PRINCIPAL OF MASDESIGN, AN INTERDISCIPLINARY DESIGN/BUILD COLLABORATIVE HE FOUNDED APPROXIMATELY 20 YEARS AGO, SPANNING ARCHITECTURE, INDUSTRIAL DESIGN, AND BRAND IDENTITY AND DEVELOPMENT. AS A SOCIAL DESIGN ENTREPRENEUR HE IS COMMITTED TO USING CRITICAL THINKING WITH CREATIVE PROCESSES FOR PUBLIC GOOD BOTH WITHIN THE NON PROFIT AND FOR PROFIT REALMS.

MATT SHEPPARD

Co-Founder

MATT IS A MULTI-DISCIPLINE GROWTH PROFESSIONAL WITH MORE THAN 20 YEARS OF EXECUTIVE AND OPERATIONAL EXPERIENCE IN THE HOSPITALITY, TECHNOLOGY, AND FINANCIAL SECTORS. HIS PROVEN BUSINESS INSTINCTS AND INSIGHTS ENABLE HIS ABILITY TO TRANSITION THROUGH VARIOUS DOMAINS WITH EASE WHILE DELIVERING GROWTH DRIVEN STRATEGIES AND RESULTS.

Danny Morey

Co-Founder

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04.

Vision

LEVERAGE BUILT TECHNOLOGY ASSETS TO INTEGRATE PHYSICAL AND DIGITAL FOOD PRODUCT OPPORTUNITIES WHILE BRIDGING THE GAP BETWEEN HEALTH, ECONOMICS, AND ACCESS TO REAL FOOD IN REAL TIME GLOBALLY

portable preferences

Map and analyze data points unique to each individual user

  • survey and collect preferences
  • Constructs profiles to taste
  • adapt wellness and lifestyle goals

Web/Mobile PLATFORM

Innovating standard features to engage deeper

  • CONTEXTUal DISCOVERY
  • SMART NOTIFICATIONS
  • ML Driven recoMmeNdations

data driven connectivity

Leveraging insights to navigate future developments in food

  • ml recomMendations
  • vertical development
  • future tech

food system 2.0

Development of accessible, ethical, and cost efficient food system

  • Sustainability
  • regenerative
  • driven by agri and food tech

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